25+ years of building and scaling digital platforms
Coooly Ltd
Jan 2024 - Present
Founded and built Coooly — an AI-powered invoicing and admin platform serving dental professionals across the UK. Led end-to-end product development combining strategic vision with hands-on execution.
Independent Consultant
Jan 2024 - Present
Providing strategic product guidance to early-stage startups and scale-ups, focusing on AI/ML-powered platforms, go-to-market strategy, and marketplace optimization.
Microsoft
Nov 2021 - Jun 2023
Led incubation of new ad products for e-commerce growth across Retail, Autos, Travel and Finance verticals, achieving double-digit incremental revenue growth.
Microsoft
Sep 2019 - Nov 2021
Scaled technical partner integrations via API platform, drove digital transformation initiatives, and established Product Advisory Councils across international markets.
Microsoft
Jan 2013 - Sep 2019
Incubated and scaled Retail ad products achieving over $500M ARR in international markets with 100%+ YoY growth for multiple years.
Microsoft
Nov 2011 - Jan 2013
Successfully migrated $1Bn in revenue across 13 EMEA markets from Yahoo to Microsoft advertising platform, leading cross-functional team of 18 tracks.
Microsoft
May 2005 - Nov 2011
Recruited, coached, and managed inclusive team culture across 25+ operations and technical support teams across London, Dublin, Hong Kong, and Singapore.
Reading Room
Jun 2004 - May 2005
Full-stack development and technical consulting for diverse client portfolio across various technologies and industries.
IMG Media
Jul 2001 - Jun 2004
Engineering and infrastructure design for major sports properties including Manchester United FC, F.C. Barcelona, Open Golf, and European Tour.
Precedent Communications
Mar 2000 - Jul 2001
Digital solutions for diverse client portfolio including financial services, retail, government, and entertainment sectors.
Expertise across product, technology, and business domains
End-to-end product strategy, roadmapping, and go-to-market execution
Expanding digital platforms across 200+ global markets
Leveraging machine learning for product optimization and growth
Scaling from zero to $2B+ ARR
Ad platforms • Marketplaces • CMS • Sports systems • Media distribution
Leading cross-functional teams and organizational transformation
Enterprise systems and digital platforms built across diverse industries
Quantified results across career milestones
Incubated and scaled product platforms from zero to $2B+ ARR in international markets through strategic customer engagement
Led Vertical Ads rollout achieving exceptional growth through customer feedback integration and continuous iteration
Designed and optimized ML-powered ad product components improving system performance and revenue generation
Led development and global scaling of ML/AI-powered ad products deployed across international markets
Successfully migrated $1Bn in revenue across 13 EMEA markets from Yahoo to Microsoft advertising platform
Drove new revenue streams through incubation of next-gen ad products achieving $100M ARR in innovation products
Senior Product & Technology Executive seeking challenging FTE opportunities to drive digital transformation and scale innovative platforms.