Product leader with 25+ years scaling consumer and enterprise products. Built ML/AI‑powered marketplaces and ad platforms, driving multi‑billion ARR and global scale across 200+ markets.
Highlights
ML Ranking
Retail Ads
Marketplace
API Ecosystems
Internationalisation
NLP Matching
Privacy & Compliance
Partner GTM
B2B2C
Experience
- Built AI‑powered invoicing/admin SaaS for healthcare professionals; architected full‑stack with React + Firebase, embedded encryption.
- Designed NLP job matching; automated invoicing, tax reporting, expense tracking; shipped GTM with content and community.
- Strategy and roadmap for AI/ML platforms; PMF optimization; B2B SaaS GTM.
- Marketplace monetisation and growth programs; ML/AI implementation guidance.
Senior Director of Product
2021 – 2023
- Incubated B2B2C marketplace solutions across Retail, Auto, Travel, Finance; 100%+ YoY ARR via partnerships and ML/AI optimisation.
Director of Product
2019 – 2021
- Scaled vertical ad products and native offerings across international markets; API ecosystems and partner integrations.
Director of Product
2013 – 2019
- Incubated Retail Ads to $2B+ ARR internationally; built foundational ad tech, ranking, pricing and personalisation systems.
EMEA Implementation Lead – Strategy & Partnerships
2011 – 2013
- Migrated ~$1B revenue across 13 EMEA markets from Yahoo to Microsoft platform; led x‑functional v‑team across 18 tracks.
Group Product Operations Manager
2005 – 2011
- Built and led 25‑person org across London, Dublin, Hong Kong, Singapore; scaled support for search and display platforms.
- Led creation of UK Most Wanted (Crimestoppers); delivered tablet and web products; sourced and managed tech partners.
- Built platforms for Manchester United, FC Barcelona, European Tour, PGA.com; live scoring, streaming, alerts, stats at scale.
- Delivered apps for Rothschild AM, RBS, MTV Europe, Cabinet Office, City of London Police, Revlon, Uniqlo, Regus.
Selected Case Studies
Retail Ads to $2B+ ARR
LeadershipML/AIScale
- Problem
- New retail ad product needed international product‑market fit and monetisation.
- Actions
- Built ranking/pricing, API ecosystem; customer councils; iterative GTM.
- Results
- $2B+ ARR across 200+ markets, double‑digit engagement gains.
$1B Revenue Migration
TransformationPartnerships
- Problem
- Yahoo→Microsoft alliance required rapid, risk‑managed migration in EMEA.
- Actions
- Led 18‑track v‑team; exec governance, segmentation, control rooms.
- Results
- $1B+ revenue migrated in 12 months across 13 markets.
Coooly Healthcare SaaS
FounderNLPSaaS
- Problem
- Fragmented workflows for dental professionals across practices.
- Actions
- Designed encrypted invoicing + NLP matching; built React/Firebase platform.
- Results
- MVP shipped; GTM running via content and community channels.
Transformational Impact
+$2B ARR
Built and scaled international ad platforms.
2013–2019
200%+ YoY
Vertical Ads rollout with partner‑led growth.
Multiple years
40%+ Uplift
ML ranking/personalisation improvements.
ML/AI
200+ Markets
Global product expansion playbooks.
Scale
$1B Migration
Yahoo→Microsoft platform transition.
2011–2013
Healthcare SaaS
Founder of Coooly for dental professionals.
Current
Executive Capabilities
Strategy
- Vision, portfolio and roadmap
- Market/PMF validation
- Monetisation models
Build & ML
- ML ranking, pricing, relevancy
- Platform architecture & APIs
- Data privacy & compliance
Scale & GTM
- Partner ecosystems
- International rollouts
- Customer success playbooks
How I Work (Fractional)
Targeted engagements with clear outcomes in 4–12 weeks.
- Discovery: customer/market, metrics, stack, risks.
- Strategy: bet selection, roadmap, monetisation, resourcing.
- Execution: weekly operating cadence, KPIs, unblockers.
First 90 Days (FTE)
- Days 0–30: discovery, customer immersion, team/org map, KPI baseline.
- Days 31–60: strategy, portfolio bets, resourcing, architecture decisions.
- Days 61–90: execution, OKRs, partner plans, hiring plan, narrative.
Selected Clients & Brands
